Our Story
Hurst Smith Consulting was founded on the strong belief that a highly effective and motivated team is critical to building a successful and sustainable business.

Niki Hurst-Smith

Established leader in the marketing and comms industry with a 20-year career working for best in class agencies and brands. Initially my career developed within client services where I was renowned for growing client business with a relationship led approach and a focus (and passion for) motivating high performing teams. During my career I have always found myself at the heart of people led initiatives. For 15 years I have sat on the board of an HR consultancy QCG, as an non-executive Director providing counsel on marketing, branding, business change and HR.

8 years ago I was lucky enough to become Head of People for WDMP and have never looked back. Over the last 7 years I have worked in-house for iris and WDMP in-house, spanning both talent and HR.

Last year, Hurst Smith Consulting was born to collaborate with senior leadership teams to help them craft their people strategy and create an effective toolkit of HR and Talent initiatives and, more importantly, deliver a positive impact on both the culture and effectiveness of a business.

“Naked Ideas is a small, but fast growing creative agency with a smart and highly focussed workforce. Niki joined us in 2015 to fulfil a full spectrum of HR and people-related functions. Her experience has proved invaluable. She has implemented a wide variety of schemes for us to better streamline and improve our hiring processes, looking at staff attraction and retention initiatives as well as encouraging learning and fostering the skills and interests of our existing staff base. She’s very driven and an absolute pleasure to work with.”

John Slater - Managing Director Naked Ideas