Our Story
Hurst Smith Consulting was founded on the strong belief that a highly effective and motivated team is critical to building a successful and sustainable business.



A recognition that business leaders are often focused on clients or commercials and need expert advice and guidance to ensure that the people agenda is aligned with their business goals.

Expertise in ensuring businesses have a strong USP in their approach to attracting and retaining talent – that they have the right people in the right roles; that teams have the skills and support they need; that employees are engaged and well rewarded; that individuals’ careers flourish in conjunction with business goals and last but not least that everyone wants to come into work everyday.

In the words of the very wise (and pretty successful) Richard Branson

“Train people well enough so they can leave, treat them well enough so they don't want to”.






“Naked Ideas is a small, but fast growing creative agency with a smart and highly focussed workforce. Niki joined us in 2015 to fulfil a full spectrum of HR and people-related functions. Her experience has proved invaluable. She has implemented a wide variety of schemes for us to better streamline and improve our hiring processes, looking at staff attraction and retention initiatives as well as encouraging learning and fostering the skills and interests of our existing staff base. She’s very driven and an absolute pleasure to work with.”


John Slater - Managing Director Naked Ideas